7 Essential Tips for Corporate Blogging
According to JupiterResearch (via Search Engine Watch), 34% of large companies and 15% of Fortune 500 companies blog. That’s quite a bandwagon. Before you jump on board, though, you should know what you’re getting into. Here are seven essential tips to keep in mind as your company enters the corporate blogging arena.
Don’t [...]
Show Results, Win a Free Lunch
Case: Marketing Contest
Earlier this month, my supervisor challenged our team to produce our own original marketing campaign proposals. The rules of this little game/performance evaluation were simple. We were to create our own lead generation campaigns using any renewable audience, in any medium, targeted toward any of our company’s products. A week [...]
Goldilocks and the Three Copy Lengths
Once upon a time, after her well-documented encounter with the Three Bears, Goldilocks grew up and got a job in copywriting. One day, she was asked to compose some copy for a new web page. So she started writing…
Her first article was too short. It didn’t convey her thoughts effectively.
Her second article [...]
Improve Search Engine Visibility with Xenu Link Sleuth
When you’ve been in the search marketing game for a few years, you tend to add a few interesting tools to your arsenal. Xenu has always been one of my favorites. No, I’m not talking about that Xenu (although the program icon does have an interesting alien motif). I’m talking about Xenu [...]
The Developer Disconnect: Why the Best Requirements are Explicit
“Developers are profoundly disconnected.”
Those were my exact words in a recent department meeting. I let the statement hang in the air for a moment so that everyone could give it the consideration it deserved. There was dead silence as everyone waited for me to continue. After a few moments, I clarified.
“They are [...]
10 Universal Truths of SEO
Google is great. I use its services on a daily basis and love the traffic it sends to my websites. As smart SEO professionals point out, however, Google isn’t the only search engine around, and may not be the biggest, baddest search engine on the block forever.
If you’ve got your SEO hat on [...]
The Great Bloggasm Panic of ‘08
This will be the first article in a format I like to call, “Case in Point,” where I present a specific, real-life scenario of success or failure on the web (the “Case”) and then the take-home lesson to be learned from it (the “Point”).
Case: Bloggasm and the Google Roller Coaster
On March 25, 2008, I saw [...]
Launching a Successful Website, Step Seven: Growth
You’ve come a long way since you first envisioned your website. Ever since it launched, it’s been fulfilling its intended purpose beautifully thanks to solid construction, an enticing brand, and diligent maintenance by a team of experts. Congratulations; you’ve come farther than most ever do.
Whether or not you stop here is really up [...]
Launching a Successful Website, Step Six: Maintenance
“Good decisions are not made; they are managed.”
- John Maxwell
Maxwell’s point is that just making a good decision is easy. However, most people fail to live up to their good decisions. Only those who stick to their goals with consistency can ever achieve them. That is to say, the decisions that bear [...]
Launching a Successful Website, Step Five: 3, 2, 1… Lift Off!
Every step so far has led up to this: Launching your website. Of course, the technical bits should already be taken care of, leaving only the launch itself. If your site is small, this can be as simple as turning the key and hoping for the best. More than likely, though, you’ll [...]