How to Pass the Google Advertising Professional (GAP) Exam

Last year, I managed millions of dollars worth of online advertising, well over a million of which was through Google AdWords. Adding up those numbers for my yearly review brought me to the sobering conclusion that I was long overdue for completing my Google Advertising Professional (GAP) certification.

For those who don’t know, the Google Advertising Professional program is a certification awarded by Google to ad managers who meet certain qualifications. If you manage AdWords frequently, it’s a great way to improve your knowledge, boost your confidence, and add a nice bullet point to your resume. Here’s how I did it.

I read up on the requirements. In order to become a Qualified Individual, you have to manage an AdWords account through My Client Center and maintain a total spend of at least $1,000 for all of the accounts that you manage for a 90-day period. You also have to pass the GAP exam. Obviously, I already met the first two requirements, so all I needed to do was pass the exam.

I read through the training materials. In truth, all of the answers to the GAP exam can be found somewhere in the AdWords Learning Center. Much of it is useful, although some will come across as elementary if you’re an experienced marketer. I took a few days to study it thoroughly, paying particular attention to the videos and practice quizzes. Remember, of course, that you don’t have to memorize the lessons; just familiarize yourself with them well enough that you can find an answer quickly when you’re taking the exam.

I tried out unused features. New features are added to Google AdWords often enough that even the most experienced users lose track. For example, before I read the training materials, I had never known that you could geo-target a defined radius around a specific point on the globe (a useful feature for, say, a pizza delivery business). Whenever I came across a feature I’d never used before, I logged into my account and gave it a try.

I registered for the exam. The GAP exam is administered by Prometric and costs $50 to take. Except for the charge, registration is painless.

I opened a few reference sites. Take advantage of the fact that the GAP exam is administered online and open some valuable references ahead of time. I made sure to open the AdWords Learning Center, a standard Google search page, and my AdWords account page for the questions pertaining to menus and dashboards.

I saved the hard questions for last. You only have 90 minutes to take the test. At 117 questions, that means you can only devote an average of 46 seconds to each. Others who have taken the exam will tell you the same: Answer what you can from memory and skip the rest your first time through. Only when you’ve answered all of the easy questions should you go back and hit the hard ones.

I used every minute. Assuming you have time left after you answer all of the questions, don’t stop. Take any remaining time to review your answers. I had enough time to review about three quarters of the questions after I had answered them all, and I’m confident that I scored a few more points as a result.

I basked in the result. The exam was tough, but not impossible. If you review all of the training materials and know your stuff, you’re sure to score well above the 75% passing grade. I managed 91.5% following these steps. Good luck!

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8 Responses to “How to Pass the Google Advertising Professional (GAP) Exam”

  1. lakkineni on August 25th, 2008 12:54 pm

    Hi Stephen Ward,

    Congratulations on passing the GAP exam. Above 90% is an awesome achievement. I am in prep to take the exam.
    Do you recommend any specific areas to concentrate more on Adwords or find any questions hard to understand them correctly? I have been told that some questions are ambiguous.

    Appreciate your response.

    Thanks
    Lakkineni

  2. Stephen Ward on August 25th, 2008 1:04 pm

    Hello Lakkineni. Thanks very much. To answer your question, the questions on the exam appeared to run the gamut of topics in the AdWords Learning Center. There were questions on bid management, basic marketing terminology, where to locate certain interface elements, etc.

    I did notice, however, that newer material appeared to be under-represented in the test. For example, the section on Google Analytics wasn’t really dealt with. My guess is that the exam hasn’t been updated recently (or hadn’t been when I took the test), so I’d focus on the older, more established material.

    As for ambiguity, I do remember a few of the questions being ambiguous. It’s multiple-choice, though, so just give your best answer in any case. If you’ve prepared well, you should do just fine.

    I hope this helps. Best of luck with the GAP exam.

  3. Zorali on April 2nd, 2009 6:40 pm

    Hi Stephen,

    I signed for Adwords and managed $55 in my account for the last 90 days since I signed. Last week, I had zero activity in my adwords account. If I did $1000 in the next 20 days, will I still be qualify to do the exam for the period of 90 days?

    Thanks

  4. DD on June 21st, 2009 11:25 am

    I found free GAP practice questions at management-tutor.com its still in beta but I found it useful. There were a few questions that I would likely have gotten wrong if I hadn’t tried these practice questions. I got 76% phew :-)

  5. sunil kumar on December 9th, 2009 2:38 am

    Hi Stephen Ward,

    Congrates for your success in GAP that is 91.5%. i am doing preparation to take the GAP Exam. pls tell me the questions that i can focus on these topics.

    Thanks and appreciate for your posting

    Sunil kumar

  6. Terry on March 26th, 2010 8:39 am

    I got 80% yesteday, but I was tracked as “failed”.. maybe something changed?
    I had 120 questions in 120 minutes… but saing truth maybe 70% of the answer was possible to find in teh learning material…
    I’m quite disattisfied about it, I read before too about 75%, so why 80% would not be enought…

  7. lakkineni on May 30th, 2010 12:57 am

    @Terry, Yes, the program has changed, now you need 85% to pass the fundamentals exam.

    More details: http://adwords.google.com/support/aw/bin/static.py?hl=en-uk&page=examstudy.cs&ctx=go

    All the best.

  8. Richard Elahi on July 22nd, 2010 3:32 pm

    Current passing is 85% 120 Min, 120 question. and very very tough. Learning Material is really really important,

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