Elsewhere: Google Analytics Visitor Counts by Hour of Day and Day of Week
I just posted Google Analytics Visitor Counts by Hour of Day and Day of Week on BoldInteractive.com. Good news and bad news. I’m a pessimist realist, so we’ll start with the bad news. Bad news: Your web team says the site has to go down for maintenance. For several hours in the near future, your [...]
How to Evaluate an Online Marketing Service
If you’ve got a budget for website promotion, I know about a hundred companies that want your business. Be it PPC, banner ads, link placements, paid blogging, search engine optimization, or any of a dozen other industry buzz words, they all have different strategies for driving traffic. With so many choices, it can be hard [...]
A Value-Based Approach to Website Strategy
If you examine a website closely enough, you can almost always identify some form of commercial interest behind it. This is often overt, as in e-commerce websites or content sites with advertising. Sometimes, however, the commercial interest is more subtle. Ward on the Web, for instance, is a professional blog devoid of advertising. Because its [...]
Social Media Experiment Update, Week Six
If you’ve been reading awhile, you may remember the social media experiment I started a few weeks ago. Well, after a month and a half, I figured it was about time to check on my Frankenstein monster and see how it was progressing. So far, most of the readings are negative. It’s not lurching around. [...]
7 Questions to Ask Your Marketing Analyst
“You don’t know what works until you test it, so test everything.” Adam Schultz Over the years, my marketing mentors have instilled in me the understanding that marketing is 10% creativity and 90% testing. Examined through this paradigm, marketing takes on an almost scientific nature, where every piece of data is scrutinized until the truth [...]
IE to Lose Dominance Among Web-Savvy Users by Q3 2009
If I had written the script for Pinocchio, Jiminy Cricket would have sung, “Let your intellectual curiosity be your guide.” It’s part of my appeal as an analyst; I just can’t help but try to answer any question that crosses my path. The most recent item to pique my curiosity was the browser statistics chart [...]