The Purple Cow Level: An MMORPG Lesson in Remarkable Marketing
Case: LF1M healer for norm BM Unless you’re a seasoned World of Warcraft player, the string of acronyms listed above probably doesn’t mean much to you. To translate, it stands for, “We are looking for one more party member to fill the role of healer for a normal-difficulty run of the Black Morass dungeon.” Yes, [...]
Why NYTimes.com Gets a Majuscule “A” for Usability
Case: “Majuscule” Whenever I’m presented with something I don’t know, I have an almost instinctive habit of looking it up. It’s not necessarily a bad habit; in fact, several of my coworkers seem to rely upon it. And I could argue that it’s foolish not to do so with the wealth of the world’s knowledge [...]
A Golden Delicious Lesson in Usability
Case: A Hassle a Day… I love apples. In fact, I eat one almost every day with lunch, to the point where you might think I’m testing the, “An apple a day keeps the doctor away,” hypothesis. As the title of the post might suggest, my favorite variety is golden delicious. Now, aside from rinsing [...]
Show Results, Win a Free Lunch
Case: Marketing Contest Earlier this month, my supervisor challenged our team to produce our own original marketing campaign proposals. The rules of this little game/performance evaluation were simple. We were to create our own lead generation campaigns using any renewable audience, in any medium, targeted toward any of our company’s products. A week later, we [...]
The Great Bloggasm Panic of ’08
This will be the first article in a format I like to call, “Case in Point,” where I present a specific, real-life scenario of success or failure on the web (the “Case”) and then the take-home lesson to be learned from it (the “Point”). Case: Bloggasm and the Google Roller Coaster On March 25, 2008, [...]