Quality is the New Quantity
“Omit needless words.” – E.B. White, “The Elements of Style“ Answer these three questions: What determines the difficulty of a school writing assignment? What kinds of books are you likely to brag about reading? What is the basis on which a writer should charge for his or her work? If any of your answers involve [...]
7 Lessons in Online Copywriting from Stephen King
Yesterday, I finished reading Stephen King’s “On Writing.” I didn’t read it with the intent to write a post about it; after all, Ward on the Web is about better websites. To be honest, I read it in preparation for NaNoWriMo (incidentally, I’ll be taking a hiatus from WotW in November for that purpose). However [...]
Goldilocks and the Three Copy Lengths
Once upon a time, after her well-documented encounter with the Three Bears, Goldilocks grew up and got a job in copywriting. One day, she was asked to compose some copy for a new web page. So she started writing… Her first article was too short. It didn’t convey her thoughts effectively. Her second article was [...]
Launching a Successful Website, Step Two: Identifying Expertise
Successful websites don’t just appear out of thin air. More often than not, they require a team of professionals to build and operate. Even websites that seem to be run by lone individuals (like this one) often involve the participation of others. Before actually beginning the work of creating the website, then, it’s important to [...]