The Purple Cow Level: An MMORPG Lesson in Remarkable Marketing
Case: LF1M healer for norm BM Unless you’re a seasoned World of Warcraft player, the string of acronyms listed above probably doesn’t mean much to you. To translate, it stands for, “We are looking for one more party member to fill the role of healer for a normal-difficulty run of the Black Morass dungeon.” Yes, [...]
7 Questions to Ask Your Marketing Analyst
“You don’t know what works until you test it, so test everything.” Adam Schultz Over the years, my marketing mentors have instilled in me the understanding that marketing is 10% creativity and 90% testing. Examined through this paradigm, marketing takes on an almost scientific nature, where every piece of data is scrutinized until the truth [...]
Launching a Successful Website, Step Five: 3, 2, 1… Lift Off!
Every step so far has led up to this: Launching your website. Of course, the technical bits should already be taken care of, leaving only the launch itself. If your site is small, this can be as simple as turning the key and hoping for the best. More than likely, though, you’ll need to spread [...]