A Crash Course in the Streisand Effect
Picture yourself standing in your kitchen. You shake the last bit of broomed-up crumbs from your dust pan into the trash. It’s taken awhile to clean up for the party, but you made it just in time. Your guests should be arriving soon to enjoy a pleasant evening in your spotless home. As you wipe [...]
Explaining Social Media Optimization to the Uninformed
One of the major challenges of online marketing is communicating the value of new techniques such as corporate blogging, SEO, or social media optimization. Uninformed superiors are often wary of marketing tactics they don’t understand. If you think you’re ready to ride the wild wave of social media optimization but your boss is still skeptical, [...]
7 Essential Tips for Corporate Blogging
According to JupiterResearch (via Search Engine Watch), 34% of large companies and 15% of Fortune 500 companies blog. That’s quite a bandwagon. Before you jump on board, though, you should know what you’re getting into. Here are seven essential tips to keep in mind as your company enters the corporate blogging arena. Don’t be afraid. [...]
Launching a Successful Website, Step Three: Choosing an Online Brand
Now that you’ve defined the site’s purpose and identified your experts, it’s time to give it a brand. This is important from a purely practical standpoint because it’s difficult to develop a site without a name. Failing to give it one will inevitably result in a valueless placeholder like, “the new site,” that doesn’t convey [...]