How to Evaluate an Online Marketing Service
If you’ve got a budget for website promotion, I know about a hundred companies that want your business. Be it PPC, banner ads, link placements, paid blogging, search engine optimization, or any of a dozen other industry buzz words, they all have different strategies for driving traffic. With so many choices, it can be hard [...]
How to Pass the Google Advertising Professional (GAP) Exam
Last year, I managed millions of dollars worth of online advertising, well over a million of which was through Google AdWords. Adding up those numbers for my yearly review brought me to the sobering conclusion that I was long overdue for completing my Google Advertising Professional (GAP) certification. For those who don’t know, the Google [...]