A Crash Course in the Streisand Effect
Picture yourself standing in your kitchen. You shake the last bit of broomed-up crumbs from your dust pan into the trash. It’s taken awhile to clean up for the party, but you made it just in time. Your guests should be arriving soon to enjoy a pleasant evening in your spotless home. As you wipe [...]
Don’t Attack Your Critics; Empower Your Advocates
“If you have no critics you’ll likely have no success.” – Malcolm X It’s a fact of life. The more successful your website, the more likely it is to receive criticism. As Malcolm X points out, this can almost be regarded as a good thing. After all, nobody would feel the need to criticize unless [...]
7 Essential Tips for Corporate Blogging
According to JupiterResearch (via Search Engine Watch), 34% of large companies and 15% of Fortune 500 companies blog. That’s quite a bandwagon. Before you jump on board, though, you should know what you’re getting into. Here are seven essential tips to keep in mind as your company enters the corporate blogging arena. Don’t be afraid. [...]