The Great Bloggasm Panic of ’08
This will be the first article in a format I like to call, “Case in Point,” where I present a specific, real-life scenario of success or failure on the web (the “Case”) and then the take-home lesson to be learned from it (the “Point”). Case: Bloggasm and the Google Roller Coaster On March 25, 2008, [...]
Launching a Successful Website, Step Seven: Growth
You’ve come a long way since you first envisioned your website. Ever since it launched, it’s been fulfilling its intended purpose beautifully thanks to solid construction, an enticing brand, and diligent maintenance by a team of experts. Congratulations; you’ve come farther than most ever do. Whether or not you stop here is really up to [...]
Launching a Successful Website, Step Five: 3, 2, 1… Lift Off!
Every step so far has led up to this: Launching your website. Of course, the technical bits should already be taken care of, leaving only the launch itself. If your site is small, this can be as simple as turning the key and hoping for the best. More than likely, though, you’ll need to spread [...]
Launching a Successful Website, Step Three: Choosing an Online Brand
Now that you’ve defined the site’s purpose and identified your experts, it’s time to give it a brand. This is important from a purely practical standpoint because it’s difficult to develop a site without a name. Failing to give it one will inevitably result in a valueless placeholder like, “the new site,” that doesn’t convey [...]