Show Results, Win a Free Lunch
Case: Marketing Contest Earlier this month, my supervisor challenged our team to produce our own original marketing campaign proposals. The rules of this little game/performance evaluation were simple. We were to create our own lead generation campaigns using any renewable audience, in any medium, targeted toward any of our company’s products. A week later, we [...]
The Developer Disconnect: Why the Best Requirements are Explicit
“Developers are profoundly disconnected.” Those were my exact words in a recent department meeting. I let the statement hang in the air for a moment so that everyone could give it the consideration it deserved. There was dead silence as everyone waited for me to continue. After a few moments, I clarified. “They are disconnected [...]