Launching a Successful Website, Step Three: Choosing an Online Brand
Now that you’ve defined the site’s purpose and identified your experts, it’s time to give it a brand. This is important from a purely practical standpoint because it’s difficult to develop a site without a name. Failing to give it one will inevitably result in a valueless placeholder like, “the new site,” that doesn’t convey [...]
Launching a Successful Website, Step Two: Identifying Expertise
Successful websites don’t just appear out of thin air. More often than not, they require a team of professionals to build and operate. Even websites that seem to be run by lone individuals (like this one) often involve the participation of others. Before actually beginning the work of creating the website, then, it’s important to [...]
Launching a Successful Website, Step One: Answering the Question of Purpose
Many blogs open their first post with an introduction to the author, a statement of purpose, and the invitation for those reading to come back soon for more interesting content. Since Ward on the Web’s primary focus is on building successful websites, however, I thought it would be a more fitting to start with the [...]